Where's Yours?
How to Build it So They Will Come with Less Capital and Risk in the Digital Age
How to Build it So They Will Come with Less Capital and Risk in the Digital Age

How to Build it So They Will Come with Less Capital and Risk in the Digital Age

Cleveland, Ohio
July 14, 2017 02:39pm | Updated: December 16, 2017 02:42pm
T

he saying, “If you build it they will come” popularized by the 1989 movie “Field of Dreams” starring Kevin Costner and has been adapted many times to describe how to build a new product or business. “If you build it they will come” sounds so encouraging but can be very expensive and often incredibility risky. In the digital age, we have the benefit of the internet that provides much less expensive ways to build a business and mitigate your risk at the same time. This short article describes one such strategy you can consider to grow your business.

The digital age provides many low-cost channels to distribute your message some of which include email, web or blog sites and social media channels. Your Next New Customers are searching for your solution to solve a problem or improve the quality of their lives. The simple but revolutionary idea is to publish content to help them solve their problem. The key to success is to publish on a regular basis to build an audience that believes or is concerned about the same things you are. It is much less expensive and faster to build an audience than it is a new product or business.

Successfully building an audience or community around a subject or concern can provide you with many benefits along the way. The least of which is identify the number of initial prospects you may have when you decide to launch. There is also detailed market research, feedback and suggestions from prospective Next New Customers that will help you improve your product or business you may not have thought of yet. All before you invest or risk your hard-earned capital.

Not being able to build an audience may be even more important result. If you can’t build an audience how are you going to attract your Next New Customers? Even if your initial attempts fail they can still yield important results. You may have a better mouse trap, widget or business idea but followers you are able to attract may be able to guide you or adjust your focus to help you position and promote your ideas into a successful product or business faster.

“If you build it they will come” in the digital age can help you be successful by building an audience or community around a digital channel you own and control. Engage your audience with the proper engagement tools and invite feedback. Remember just because you send an email doesn’t mean it was open or even delivered to an inbox. An engaged audience that offers feedback is an excellent metric to consider before putting your hard-earned capital in harms way. Feel free to reach out if you would like to discuss further. Thank you.

Share this post

President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?